To Sell Is Human

In this edition of Cool Science Radio John and Lynn speak with behavioral scientist and widely read expert on motivation, Daniel Pink.  He the author of Drive and To Sell is Human, and he’s back as the host of the series Crowd Control from National Geographic Channel.  

Hosts Lynn Ware Peek and Tim Henney talk with Paul Diegel, director of the friends of the Utah Avalanche Center joining us to talk about snow science, scary avalanches and how the forest service employs avalanche forecasters. Then, New York Times bestselling author, Simon Garfield, letter writer extraordinaire, who will talk about a lost art and his new book, "To the Letter: A Celebration of the Lost Art of Letter Writing". Finally, Daniel Pink, author of the book, now in paperback, "To Sell Is Human: The Surprising Truth About Moving Others".