Sage Kotsenburg

The U.S. Ski and Snowboard Association last week brought in more than 200 of its sponsors and supporters to attend the annual Partner Summit. KPCW's Leslie Thatcher has more.

Monika Guendner

Olympians from the Sochi Winter Games and Paralympics were honored Saturday with a parade down Main Street. KPCW's Leslie Thatcher has more.

Great things can happen when you win an Olympic gold medal - new sponsorship money rolls in, your twitter account gains thousands of new followers and sometimes - when you're Sage Kotsenburg, a new cocktail is named in your honor. KPCW's Leslie Thatcher has more.

Olympic selection events have kept the U.S. ski, snowboard and freeskiing teams and their management busy, with the Sochi Winter Olympic Games just two weeks away. Lynn Ware Peek has more.