Offer a T-shirt to the listener to be the 2,000th to like the KPCW Radio facebook page.
Apparently, it's a dog.
You start hearing comments on how cool it is this fall.
It's July 29th.
Man contacts all local media avenues to warn of mountain lion nearby.
Not so much.
Local mother promotes bone marrow donor drive with free public service announcements on KPCW to find a match for son.
180+ people show up for the event. News on a match for son and another local in need a month later.
State Liquor Stores are closed for a holiday.
KPCW airs this as a public service announcement.