Statistics & Demographics

STATS FOR KPCW RADIO STATION & WEBSITE

KPCW listeners are highly affluent with more than 48% having a household income over $100K. More than 73% of locals tune in to KPCW, and they are educated, active and loyal.

EDUCATED LISTENERS:

• College Graduates                                                  62%
• Postgraduate/Professional Degree                 25%

HIGH-INCOME HOUSEHOLDS

• $100,000+/year                                                     48%
• $ 50,000-$100K/year                                         29%

GENDER OF NPR LISTENERS

• Male                                                                            55%
• Female                                                                       45%

OTHER FACTS ABOUT KPCW & NPR LISTENERS

• 73% of locals tune into KPCW Radio
• 71% of KPCW members make an extra effort to patronize businesses that underwrite with the station
• 94% of listeners call KPCW underwriting announcements effective
• 57% recall a KPCW underwriting spot heard this week
• 82% of NPR listeners are homeowners
• 20% of NPR listeners are involved in one or more business purchases over $1,000.  They are also 102% more likely to be in a professional/managerial role.
• NPR listeners are 67% more likely than the total U.S. population to be considered “light” users of television, viewing less than 10 hours per week.
• NPR listeners are more likely to participate in almost every kind of online activity and more likely to adopt the latest technologies: They are 59% more likely to have listened to a podcast and 28% more likely to visit a website for local information on their cell/mobile phone; 69% more likely to have made a personal purchase online; and 89% more likely to have listened to the radio on the Internet

KPCW WEB STATISTICS

KPCW’s web presence through its website and social media avenues has increased dramatically in less than a year with the addition of a dedicated social media person on the staff and improved content on the web.

30-day Overview (Jan. 22-Feb. 21, 2012)

• 7,952 Visits
• 4,227 Unique Visitors
• 24,941 Pageviews
• 18,505 Unique Pageviews

In approximately the same time frame, one of our advertiser’s banners on the header received more than 3,500 impressions.  
KPCW SOCIAL MEDIA REACH

KPCW Radio facebook page

• 1,955 Likes (7/2/13)
• 8,781 People Reached (6/24/13-6/30/13)
• 57.9% Female/40.8% Male
• 53.5% between 35-54 years old

KPCW on Other Social Media Platforms:

• KPCW Radio on Twitter - 1,000+ followers
• KPCW News on YouTube – 4,200+ views
• KPCW now on Pintrest, Instagram and Google+ too

For more information on underwriting opportunities, contact Director of Underwriting Emily Elliott at (435) 901-8805 or emily@kpcw.org.