National Ski Areas Association
4:51 pm
Wed May 14, 2014

NSAA Talks About The "Maturity" Of Their Customers

The numbers this past season for the U.S. Ski Resort Industry were marked by a downturn that reflects a drought on the West Coast, and polar temperatures in the East. The head of the National Ski Areas Association says that long term, they have to deal with the "maturing" of their snowboard customers. Rick Brough has more.

Related Program