A cycling industry trade show held at Deer Valley the past four summers has a new local owner, and potential for an expanded summer cycling festival for Park City. Local attorney Joe Wrona has acquired the event, which puts cycling manufacturers together with their retail dealers to see new product lines. Bike DealerCamp was started by two California cycling promoters, but it did not fit their long term goals.
“Immediately after the 2013 event we set out to find a strategic buyer who would take DealerCamp to the next level,” said Lance Camisasca who started the event. “We couldn’t be more pleased to find DealerCamp a proper home right in Park City with Joe.”
In the past two years, KPCW has put on the Park City Cycling Festival as a fundraiser for the station, which is a donor supported non-profit community radio station. Wrona, who is the chairman of KPCW’s Board of Trustees, sees synergy in the two festivals working together. “As an avid cyclist myself, I value the cross-promotional opportunities this partnership exposes to the industry and consumer audiences alike,” Wrona said.
Bike DealerCamp will start with its two traditional trade days, Thursday and Friday, July 24th and 25th and will be followed by two days of public attendance, Saturday and Sunday, July 26th and 27th. Park City’s outstanding Deer Valley Resort will once again host the event.